Cult Shotta Expands Lonely Souljaz Run With “Honey Pack” Visual
Cult Shotta has released the music video for “Honey Pack,” marking the fifth visual from the Lonely Souljaz tape. Now over a month and a half on from its release, the project has continued to build momentum, with each visual extending its lifespan and reinforcing its presence within the scene.
DON!’s Production Continues to Define the Sound
Produced by DON! with a co production credit from afogs7, “Honey Pack” leans further into the sound that has become central to the Lonely Souljaz identity. The beat is modern, energetic, and layered, built on complex sound design that reveals more with each listen. There is a clear level of intent behind how DON! constructs his production. Nothing feels accidental, but nothing feels excessive either. Every element is placed with purpose, while still contributing to a chaotic, high energy finish that feels natural rather than forced.
The track blends video game style synths with distorted 808s and scattered, almost meme like sound effects. These textures have become a defining part of DON!’s production approach and a recognisable trait across his work with Cult Shotta. It is not just about how the beat hits on first listen, but how it holds attention over time. The more you sit with it, the more detail starts to surface.
Handled by Will Lobb on the master, the final record lands with clarity and weight. Each element sits where it should without flattening the energy that drives the track. It is the kind of mastering that supports the vision rather than reshaping it, allowing the rawness of the sound to remain intact while still feeling controlled.
A Visual Team Operating With Clear Chemistry
The visual sees Cult Shotta link again with mp4oscar, who handles directing, shooting, and editing, with additional camera work from Alexander Leeway. Styling is handled by Yana and Jack McLachlan. The video carries the same fast paced, effects driven approach that has defined the rollout so far, but here it feels more refined. The team looks settled, more confident, and more aligned in how they execute the idea.
Modified JDM cars, girls filling the frame, and a wide range of locations including skateparks, pubs, arcade rooms, warehouse parking lots, city streets, and even a Gong Cha store all feature throughout the video. The location choices feel deliberate. Each setting brings a different energy, and the way the edit moves between them keeps the pacing consistent without losing direction.
There is a noticeable level of detail across the visual. From styling that feels intentional without being excessive, to location choices that give the video its own identity, to editing that ties everything together into something cohesive, this is a music video built to reward repeat viewing. It mirrors the same approach seen across the Lonely Souljaz tape itself, where attention to detail becomes part of the appeal.
A Rollout That Is Still Building Momentum
With “Honey Pack” marking the fifth visual from the project, Cult Shotta and the Lonely Souljaz crew continue to build momentum rather than taper off. Few releases in this lane are this deep into a rollout while still feeling consistent and considered. Each drop adds to a broader picture that is becoming easier to recognise.
With a deluxe edition already in the works, this rollout is starting to feel like the foundation of something more sustained. Not just a moment, but a direction. A clear step forward for the digital underground sound developing within Australian rap.
